Start with the facts
Write down what you sell, where you work, when you are available and what happens after someone makes an inquiry. Missing information cannot become a reliable answer. If a price varies, explain what determines it rather than supplying a convenient guess.
Give it a boundary
Separate questions it can answer from decisions a person should make. Your published opening hours are an answer. A refund outside the policy is a decision. The handoff should tell the customer what happens next without promising an unconfirmed response time.
Teach it your voice
Collect three examples of how you explain your work well. Add phrases you would never use. Concrete examples help more than asking for a friendly or professional tone, because those words mean different things to different businesses.
Keep the source current
Whenever you change a service, update the information it uses. Read the unanswered questions regularly. They are a map of what your customers need and your website may be missing.
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