Follow one item all the way
Choose a product people actually buy. Take it from the collection grid to its own page, into the cart, through checkout and into the confirmation email. Every gap you find there would have appeared a hundred times over.
The questions live on the product page
Sizes, materials, what arrives in the box, when it ships and what happens if it does not fit. When those answers sit next to the button, fewer people leave to ask and fewer orders come back.
The cart should remember
People browse on a phone at lunch and buy on a laptop at night. A cart that survives a closed tab is not a luxury. It is the difference between an order and an abandoned visit nobody ever sees.
Then scale the pattern
Once one product works end to end, the rest of the catalogue is a matter of good data rather than new design. It is the order we work in on our own storefronts, and it is why their pages do not drift apart as they grow.
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