Artasce Creative

Category: The everyday business

  • Your domain, your accounts, your keys.

    Your domain, your accounts, your keys.

    The domain is yours

    Register it in your name, on an account you can log in to. A studio can manage the settings, but the registration should never depend on a relationship staying friendly.

    So is the money

    Payments run through a merchant account you own. Fees, payouts and customer refunds are between you and the provider. A studio wires the checkout to it; it does not sit in the middle of your revenue.

    Hosting and content, too

    Your site should live on hosting you can see, with content in a system you can edit without asking permission. If you ever want to take the work elsewhere, the move should be a handover, not a rescue.

    Write the list at the start

    Before anything is built, list every account the project will touch and whose name it sits in. It takes ten minutes. It saves the awkward conversation two years later when someone has left and nobody can find the password.

  • A concierge needs a good first day, too.

    A concierge needs a good first day, too.

    Start with the facts

    Write down what you sell, where you work, when you are available and what happens after someone makes an inquiry. Missing information cannot become a reliable answer. If a price varies, explain what determines it rather than supplying a convenient guess.

    Give it a boundary

    Separate questions it can answer from decisions a person should make. Your published opening hours are an answer. A refund outside the policy is a decision. The handoff should tell the customer what happens next without promising an unconfirmed response time.

    Teach it your voice

    Collect three examples of how you explain your work well. Add phrases you would never use. Concrete examples help more than asking for a friendly or professional tone, because those words mean different things to different businesses.

    Keep the source current

    Whenever you change a service, update the information it uses. Read the unanswered questions regularly. They are a map of what your customers need and your website may be missing.